Brizzle Social Media Prism for Brrism

Is Bristol Britain’s premier digital city?  Maybe.  After all, its home to a cluster of new media industries, part of Silicon Gorge and has recently been named as one of Britain’s Science Cities.  But, despite all that, there’s not been a regular forum for social media people in the city.

This is changing with Brrism, the new Bristol Social Media café that launches at the Pervasive Media Studio, Bristol on 19^th August at 18:30 (for 19:00 start).

Sign up on twtvite, EventBrite or facebook.  Follow Brrism on Twitter.

Bristol + Bristol accent = Brrizzle

Brrizzle + Social media = Brrism

Brrism is aimed at:

• Bloggers / social media geeks
• Website publishers / managers
• Journalists / Writers
• Artists / musicians
• Photographers / videographers
• Activists / social entrepreneurs
• Businesses/marketers
• Academics/researchers/writers

Meetings organisation will follow the ethos that social media tools themselves follow – a mixture of the pre-planned-predictability coupled with the ability to self-organise on the fly.

The Pre-planned predictability:

• The third Wednesday of the month
• At the Pervasive Media Studio
• 6:30 for a 7PM start
• Finish at 9 followed by drinks at the Watershed
• A meeting theme which will be in the form of a 10-20 minute presentation/web-based-show-and-tell
• A ten minute self-organisation period (i.e. how will the rest of the meeting be run)
• An hour long “open space”
• The venue has Wi-Fi and so live tweeting, video casting, etc  is positively encouraged. (Meeting hashtag = #brrism)
• Wrap-up/wash-up session at the end
• Drinks at the Watershed afterwards
• Meeting resources on delicious

Self-organisation on the fly:

• We’ll decide what groups to split into (and what the groups will discuss) on the night.  NB you are free to self organise!  If you want a group that doesn’t discuss the meeting theme at all then that’s OK too.
• Law of Two Feet states that you can leave any group and join another whenever you like (please be civil about it and remember that “social” is a big part of “social media”)
• You can bring your own food and drink but please respect the Pervasive Media Studio – let’s not abuse their trust in us.
• Next  month’s meeting (theme, organisation, etc) can be discussed via twitter using hashtag #nextbrrism

The key point of all this is sharing is to have energising discussions, learn from each other and to have fun!

The first theme for the first meeting will be “The Starfish and the Spider” and you can get a feel for the book by its Wikipedia article.  I don’t want to pre-empt the discussions (I really am keen to allow the group to set its own direction on the night) but I am hoping it could spawn some interesting conversations on how Brrism itself should be run.

Thanks for reading.  My name is Michael Corbett and you can follow me on Twitter, be my friend on facebook or simply meet me at the Pervasive Media Studio.    I’m looking forward to meeting you.

Many thanks to the Pervasive Media Studio (@pmstudiouk) and Ed Mitchell (@edmittance) without whom this first meeting would not be able to take place.

Vincent Kane launches the WQC Innovation Award at the Miskin Manor

Vincent Kane (pictured) is such a good speaker.  No surprise really considering spent many years hosting the television programme Wales Today.  Yesterday morning he was our host for a breakfast meeting at the Miskin Manor for the launch of the Wales Quality Centre Innovation Award 2009.  Wales Quality Centre say “Innovation deserves a much higher profile in Wales and much wider publicity than it currently receives” and it is difficult to disagree with them. 

 Last year the award attracted 41 entries and the eventual winner was ARUP who developed an innovative system to control flooding in the Cardiff drainage area.  Also singled out for praise were South Wales Forgemasters and the Office of National Statistics.

This innovation initiative is to be commended but we feel that the Wales Quality Centre could be more innovative themselves in the management of this programme.  Here are our WelshWired Tips for making award-centered-programmes more effective.

Welsh Wired Tips

1 – Get partners to promote the programme in advance of the launch event.  In WQC’s case they could have made more use of Business Support Wales who mention last year’s award but there’s no promotion for the 2009 programme.  They could also try other innovation centered organizations such as Cardiff University’s Innovation Network.

2 – Make use of social networks such as Twitter, LinkedIn or Facebook.  Wales Quality Centre are noticeably absent from these.  Listings on the three sites mentioned are completely free – you just need to appoint someone to do it.  And do it fast – the Twitter ID “wqc” is still available at the time of writing but can’t imagine it will be for long.

3 – Web Badges.  Create a web badge for the event and get the entrants to display it on their website.  Also create a slightly modified web badge for the winners, runners up and short-listers and get them to display on their website.  The entrants are looking to get positive publicity out of their entry and so its in their interest to do this.  Ensure that the web badge links back to a suitable landing page on the WQC site with information about the award and links to other relevant sites.  A quick search of the websites of last year’s top three shows no reference to the award – a lost publicity opportunity for the WQC.

4 – Put the details of last year’s winners and runners up on the WQC website.  Currently this is available only as a PDF which means that it lacks visual impact and none of the content gets picked up by search engines thereby making it more difficult to find.  The actual PDF is good – demonstrating that the WQC know their stuff – it’s just a matter of translating fundamental business skills into the WelshWired context.

After the launch presentation we were given an opportunity to ask questions.  I pointed out the fact that the launch presentation had made reference to innovative web companies (Google, Twitter, YouTube, E-Bay etc) all of whom are exemplars of business model innovation.  I asked, why then is there not a reference to business model innovation in the WQC.  To which they replied “maybe we could talk about that”.  I hope we can and perhaps add a WelshWired dimension to next year’s awards.

If you’d like to enter this competition further details can be found on the WQC Innovation Award page. 

Web2.0 technologies have so much to offer governments that it is a source of amazement that people in governments continue to ignore them. So I was very pleased when I came across this speech by Hywel Williams MP (Plaid Cymru) in which he told the House that he had set up something called “Wikideddfu”. Hywel’s vision was that he would create a sort of Wikipedia to discuss the legislation regarding the Welsh language. (deddfu = law making) On the face of it, this sounds like a great idea but when you check out the actual site, the reality is somewhat different.

I accessed the wiki at www.wikideddfu.com on 6^th May 2008. I found just a handful of pages that had been updated by only a handful of users with just a handful of edits (4) having taken place since the beginning of March. What’s worst is that, on the day I visited the site, there were more pages of spam (Viagra, gambling etc) than there of official content. What went wrong?

Public wikis need publicity and there’s no doubt that Hywel achieved that by announcing the project in the House of Commons. I also note that he bought some Google adwords which should also have generated some traffic to the site. The site counter says that the main page had been accessed11,522 times. So getting people to visit the site wasn’t really a problem.

Its once you’ve arrived at the site that the problems start. The main page is confusing and doesn’t give any clue to what the site is about. There’s an abstract shape on the right (a pair of blue net curtains caught in the wind?) and a search box on the left. Search boxes are great – but only when the user knows what he wants to search for. As the front page to this site it is totally inappropriate and leaves the user scratching his head wondering what to do next.

I’m fairly familiar with Media Wiki (the wiki engine that powers Wikideddfu) and so managed to work out that there were only two pages with any content. That content was written in far too academic a style (too much text, not enough synopsis or signposting) to make the casual browser want to pause and engage with the material.

In his speech Hywel said,

“As those who are familiar with Wikipedia will know, entries are generated by users and we trust people to correct any inaccuracies.”

Unfortunately this only works when you have a full and vibrant community of users who “patrol” the site and look for those inaccuracies to correct. In the case of Wikideddfu that community is lacking and it is no surprise that the site has fallen victim to spammers. At time of my visit there were three spam pages (therefore outnumbering the number of “real” pages) adverting Viagra, gambling and more. Given that this is a site in the public eye and one that represents Hywel Williams (if not the Welsh language) some thought should have been given to appointing a wiki master to patrol for spam and remove it as quickly as possible.

Wikideddfu is a great example of a “thrown” wiki. “Throwing a wiki” is a phrase only to be heard in esoteric circles right now but as the use of wikis grows I’m sure you’ll hear it more and more. Quite simply it refers to a wiki that has been implemented technically with no thought for its adoption/take up by users.

What can we learn from Wikideddfu? Here is checklist that seeks to learn from its mistakes:

• Is a wiki really the right tool? Could you achieve the same result by using something as simple as a Google group or similar?
• Make an adoption plan. What actions do you need to take to ensure that your wiki is taken up by users and achieves a critical mass as soon as possible.
• Appoint a wiki gardener. Every wiki benefits from some gardening but this is critically important with the weeds (spam) that a public wiki attracts.
• First time orientation – Think about the user’s experience when they reach the site for the first time. When they reach the site for the first time, what do they need to know?
• Don’t allow anonymous edits. It is an invitation to spam and makes your wiki gardeners job much more difficult.
• Put up some wiki trellis. Just as plants in the garden grow better when they’ve got a bit of trellis to climb up, so wikis grow better if you create some “framework” pages for other contributors to “hang” their contributions.
• Think budget – anyone can throw a wiki but in order to make it successful it needs to be properly resourced – and that costs.

It’s great to see someone in government picking up on new web technologies so full marks to Hywel Williams for thinking out of the box. But as a public facing wiki set up by someone in the public eye, it really should have been done better than this. I just hope other government workers don’t hold up this site as an example of why web2.0 doesn’t work.